Small Company. Big World.

Small Company. Big World.

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A book for those Small and medium enterprises (SMEs) who are curious about internationalizing their business. There are millions of SMEs, especially in large countries like the USA, that are not international but can easily manage to be so. Learn why being international is a good thing for their business, and how SMEs can develop their business abroad in a practical, hands-on manner. This is a how-to book with clear guidelines and real cases, not written for the academic world, but for those people who want to act.names; all these major cell phone producers can surely do what our customer can do. ... What were their real USPs? ... service button with a real person answering Of course, there are several other sales arguments that we dona#39;t list here.


Title:Small Company. Big World.
Author: William H. Frost
Publisher:Hillcrest Publishing Group - 2013
ISBN-13:

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